NW Flower & Garden Show

Every year, this nationally acclaimed gardening extravaganza breathes new life into the Northwest. CKA's initial concern was to grow the Northwest show from it's humble roots. We also added value to the show by changing the entire look and feel on a broad scale. Brochures and show guides featured prominent color charisma. Transit and signage displayed the essence of Spring-Show tickets were transformed into collector items and the reverse side marketed to co-sponsors as a revenue enhancer. Media strategies built around the ideal garden audience, stripped away inefficiencies. The overarching result: increased recognition and record attendances. And now The Flower & Garden Show has become a perennial favorite from Oregon to Alaska.

The San Franciso Flower & Garden Show

After four years of establishing roots as the third largest flower show in the U.S., it was time to branch out! Flower show management sought CKA as a partner for anohter ground-breaking show in San Francisco. Although CKA aggressively marketed this out-of-state event against intense obstacles from budget to competition, it came out smelling like a rose. Our paramount messaging concern-the ability to convert on the promise of "everything anew in the garden"-was welcomed with record-setting attendances.